Marketing results
Campaign outcomes and published-post performance for the selected window. Revenue cards use manual metric entries; attributed revenue is shown separately and requires matching WooCommerce UTM data.
Engagement Over Time
Engagements by platform across publish dates.
Campaign outcomes
Campaigns with activity in this window, ranked by impressions. Revenue and orders come only from manual metric records in the same window.
| Campaign | Type | Posts | Impressions | Reach | Engagements | Eng. Rate | Manual revenue | Data source |
|---|---|---|---|---|---|---|---|---|
| 🏆Labor Day hobby weekend | Seasonal | 5 | 87 | 80 | 1 | 1.25% | — | Provider post stats + manual outcomes |
| New release promotion: #153 - Norse Barbarians | Ad Idea | 2 | 19 | 13 | 0 | 0.00% | — | Provider post stats + manual outcomes |
| Sale post: Conquistador Shooting | Sale | 2 | 18 | 10 | 1 | 10.00% | — | Provider post stats + manual outcomes |
| Sale post: Dwarf Princess Hammer | Sale | 4 | 15 | 7 | 1 | 14.29% | — | Provider post stats + manual outcomes |
| Social post: Big Flesh Ghoul Mutation | Ad Idea | 2 | 15 | 8 | 1 | 12.50% | — | Provider post stats + manual outcomes |
| Sale post: Goblin Miner Climb | Sale | 2 | 13 | 9 | 0 | 0.00% | — | Provider post stats + manual outcomes |
| Social post: Necro Knight Power | Ad Idea | 2 | 13 | 7 | 1 | 14.29% | — | Provider post stats + manual outcomes |
| Social post: Titan Hecatoncheires | Ad Idea | 2 | 11 | 8 | 1 | 12.50% | — | Provider post stats + manual outcomes |
Hashtag Performance
Which hashtags drive the highest engagement rate across all published posts.
| Hashtag | Posts | Avg. Eng. Rate | Avg. Reach | Avg. Impressions |
|---|---|---|---|---|
| #DeathKnightTOP | 1 | 14.29% | 7 | 13 |
| #Nobility | 1 | 14.29% | 7 | 15 |
| #PlayerCharacter | 1 | 14.29% | 7 | 15 |
| #Undead | 2 | 13.39% | 8 | 14 |
| #MiniatureCollectors | 3 | 13.10% | 8 | 13 |
| #SciFiMiniatures | 5 | 12.71% | 8 | 14 |
| #Giant | 1 | 12.50% | 8 | 11 |
| #HundredHandedGiant | 1 | 12.50% | 8 | 11 |
| #Ghoul | 1 | 12.50% | 8 | 15 |
| #GuardsSoldiers | 1 | 10.00% | 10 | 18 |
| #Human | 1 | 10.00% | 10 | 18 |
| #ResinMiniatures | 8 | 8.84% | 17 | 22 |
| #TabletopGaming | 8 | 8.84% | 17 | 22 |
| #DungeonsAndDragons | 8 | 8.84% | 17 | 22 |
| #3DPrintedMiniatures | 8 | 8.84% | 17 | 22 |
| #Monster | 7 | 8.06% | 17 | 22 |
| #FantasyMiniatures | 9 | 7.86% | 16 | 21 |
| #DnDMiniatures | 9 | 7.86% | 16 | 21 |
| #TabletopMiniatures | 9 | 7.86% | 16 | 21 |
| #TTRPG | 9 | 7.86% | 16 | 21 |
| #MiniaturePainting | 9 | 7.86% | 16 | 21 |
| #Dwarf | 3 | 7.14% | 29 | 34 |
| #NPC | 3 | 7.14% | 29 | 34 |
| #Beastfolk | 2 | 3.57% | 40 | 44 |
| #Humanoid | 5 | 3.43% | 22 | 27 |
Best Posting Hours
Average engagement rate by hour of day (UTC) based on published post performance.
Best time: 12 PM — avg engagement rate 12.50% across 1 post. All times are UTC.
Conversion Funnel
Site sessions and cart adds are UTM-tracked only (posts published via this app).
Platform Performance
| Platform | Posts | Impressions | Reach | Engagements | Sessions | Cart adds | Eng. Rate | vs Benchmark | vs Prior period |
|---|---|---|---|---|---|---|---|---|---|
| 8 | 121 | 76 | 6 | 0 | 0 | 7.89% | ↑ 4.4% above avg | ▼ 74.7% | |
| Instagram Reels | 1 | 70 | 66 | 0 | 0 | 0 | 0.00% | — | ▼ 100.0% |
| 10 | 0 | 0 | 0 | 0 | 0 | 0.00% | ↓ 0.7% below avg | — | |
| Facebook Video | 2 | 0 | 0 | 0 | 0 | 0 | 0.00% | — | — |
| Facebook Story | 2 | 0 | 0 | 0 | 0 | 0 | 0.00% | — | — |
Industry averages: Instagram 3.5%, Facebook 0.65%, X/Twitter 0.5%, YouTube 5%, TikTok 7%, Pinterest 1.5%. Prior period covers an equal window immediately before the selected range.
Top Posts by Engagement Rate
| Platform | Date | Caption | Impressions | Reach | Likes | Comments | Shares | Eng. Rate | Campaign |
|---|---|---|---|---|---|---|---|---|---|
| 2026-07-26 | Dwarf Princess Hammer is on sale for 20% off Add this detailed tabletop … | 15 | 7 | 1 | 0 | 0 | 14.29% | Sale post: Dwarf Princess Hammer | |
| 2026-07-20 | The commander of the undead comes forth. Necro Knight Power is getting … | 13 | 7 | 1 | 0 | 0 | 14.29% | Social post: Necro Knight Power | |
| 2026-08-27 | Big Flesh Ghoul Mutation is getting a spotlight today. Great for any und… | 15 | 8 | 1 | 0 | 0 | 12.50% | Social post: Big Flesh Ghoul Mutation | |
| 2026-07-27 | Titan Hecatoncheires is getting a spotlight today. Add this detailed tab… | 11 | 8 | 1 | 0 | 0 | 12.50% | Social post: Titan Hecatoncheires | |
| 2026-07-21 | Conquistador Shooting is on sale for 15% off Add this detailed tabletop … | 18 | 10 | 1 | 0 | 0 | 10.00% | Sale post: Conquistador Shooting | |
| 2026-09-04 | Labor Day hobby weekend: save 15% storewide Fri, Sep 4 through Tue, Sep … | 17 | 14 | 1 | 0 | 0 | 7.14% | Labor Day hobby weekend | |
| Instagram Reels | 2026-09-04 | Labor Day hobby weekend: save 15% storewide Fri, Sep 4 through Tue, Sep … | 70 | 66 | 0 | 0 | 0 | 0.00% | Labor Day hobby weekend |
| 2026-08-28 | New release: the #153 - Norse Barbarians just dropped. 42 new fantasy ta… | 19 | 13 | 0 | 0 | 0 | 0.00% | New release promotion: #153 - Norse Barbarians | |
| 2026-08-25 | Goblin Miner Climb is on sale for 15% off This detailed goblin miniature… | 13 | 9 | 0 | 0 | 0 | 0.00% | Sale post: Goblin Miner Climb |
Manual campaign outcomes
Source: owner-entered records. These are not WooCommerce-attributed orders unless you entered that result here.
| Campaign | Source | Impressions | Clicks | Orders | Revenue | Notes | Actions |
|---|---|---|---|---|---|---|---|
| Social post: Big Flesh Ghoul Mutation | Manual entry | 15 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. | |
| Sale post: Goblin Miner Climb | Manual entry | 13 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. | |
| Sale post: Conquistador Shooting | Manual entry | 18 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. | |
| Social post: Necro Knight Power | Manual entry | 13 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. | |
| Sale post: Dwarf Princess Hammer | Manual entry | 15 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. | |
| Social post: Titan Hecatoncheires | Manual entry | 11 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. | |
| New release promotion: #153 - Norse Barbarians | Manual entry | 19 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. | |
| Labor Day hobby weekend | Manual entry | 17 | 0 | 0 | $0 | 0 tracked site sessions, 0 page views, 0 minutes on site, 0 add-to-cart events. |
Revenue Attribution
WooCommerce orders attributed to social posts via UTM content parameter.
utm_content.Content Intelligence
Engagement and reach patterns across caption length, hashtag count, day of week, and post format.
Caption Length vs. Engagement
Characters in caption body
| Bucket | Posts | Avg. Eng. Rate | Avg. Reach |
|---|---|---|---|
| 151-300BEST | 9 | 7.86% | 16 |
Hashtag Count vs. Reach
Number of hashtags per post
| Bucket | Posts | Avg. Eng. Rate | Avg. Reach |
|---|---|---|---|
| 8-15BEST | 9 | 7.86% | 16 |
Day of Week vs. Engagement
Day post was published (UTC)
| Bucket | Posts | Avg. Eng. Rate | Avg. Reach |
|---|---|---|---|
| Sun | 1 | 14.29% | 7 |
| Mon | 2 | 13.39% | 8 |
| Tue | 2 | 5.00% | 10 |
| Thu | 2 | 6.25% | 11 |
| Fri | 2 | 3.57% | 40 |
Post format data not yet available. When creating or editing social posts, select a format (Reel, Image, Carousel, Story, Video, Short) to unlock format performance analysis.
Customer Intelligence
Order patterns, loyalty, and AOV trends from WooCommerce order history.
Average Order Value (12 months)
Customers by Order Count
4 of 14 customers (28.6%) have placed 2+ orders.
Review Intelligence
WooCommerce product review velocity, rating trends, and product breakdown.
Rating Distribution
Review Velocity (last 12 months)
| Product | Reviews | Avg. Rating |
|---|---|---|
| Platinum Paladin | 1 | ★★★★★5.0 |
Great detail on the armor and the spear